This Week in Milford

January 19, 2015

What Do You Do When You’re Branded

Filed under: Milford Idiots, The Bucket — nedryerson @ 4:51 am

January 19, 2015
The Bucket is  PEN!

Now hold on just a cotton pickin’ minute. Bobby Howry is gonna start messing around with branding in addition to stat crunching? We already did with Dane Doyle (or was his name Schnon Schnaper, who remembers such things?). Also, Bobby looks like a forty-five year old man following a high school basketball player into the Bucket, telling him he could be adorable. We are definitely in some disturbing waters here, even adjusting for the fact that Bobby is just another misguided teen conceived of by a man who probably haven’t seen the inside of a high school since Ike carried his own golf clubs. Image manipulation is a staple of popular entertainment featuring teen characters and that theme is rooted in a fundamental reality of adolescence as a time of awakening to the artifice embedded in much of human interaction. The other reality is that with roughly 18 panels a week, many of which are required to contain sports “action”, it is hard to depict compelling, contemporary drama involving mercurial teens.

I like to think that the girl in the foreground is a self-aware character, staring at us right through the fourth wall with a look that says you’re not really buying any of this are you?

Thanks to teenchy for filling in for me last week.



  1. Is Bobby going to turn out to be False’s illegitimate son, and therefore True’s illegitimate half-brother?
    The rate this is going, that theory makes as much sense as anything else.

    Comment by FoolyRain — January 19, 2015 @ 7:56 am

  2. And no, Foreground Girl, I’m just not buying it.

    Comment by FoolyRain — January 19, 2015 @ 7:57 am

  3. No. No no no no no no no no no no no. As pointed out, we did this garbage 2 years ago with the inexplicable Doyle Dane and Terry Gallagher. It was awful then and it is going to be awful now. We can only hope for a bit of lampshading in a plot turn where Kaz crushes this idea quickly.

    Well, at least it produced a pretty darn good post title today…

    Comment by billytheskink — January 19, 2015 @ 8:46 am

  4. I’m leaning towards the notion that fourth-wall-breaking-panel-2-girl is Danica McKellar, taking a break from her umpteenth The Wonder Years reunion tour and umpteenth tour promoting her mathematical skills.

    Would somebody please raid Rubin’s office and take away his copy of The 22 Immutable Laws of Branding? This crap with Doyle Dane Bernbach and Art Standish, Helicopter Football Dad, has got to stop. Not every, or every other, male character in the strip has to be a self-promoting hype machine.

    Count me in on offering kudos to your post title, Ned. At the very least you made me check the toilet paper sitch in all the bathrooms in the house. ;-)

    Comment by teenchy — January 19, 2015 @ 9:11 am

  5. I was gonna do the blog today but you beat me to it Ned. Maybe tomorrow.

    Comment by robmize2013 — January 19, 2015 @ 10:01 am

  6. I love fourth wall violations and have often done them on stage. My favorite in the genre is Eddie Murphy’s head-on deadpan when a character says something asinine. Cf “Trading Places,” the breakfast scene.

    But vaffanculo, what can I say? The recycling of Doyle Dane only a couple of years after he nearly drove us all away from GT? I cannot improve on billy’s no no no no no no no no….

    Comment by vaganova — January 19, 2015 @ 3:42 pm

  7. I wonder if we’re just out of context here. They’re not really discussing his “brand”, per se; rather, what they’ll call his namesake menu item after he graduates. I have to believe all the Bucket menu items are named after famous alumni. There are famous alumni, right?

    Right below “The Gil” (daily fish offering), the Bucket carte du jour will list “The Maxwell”; a skinny but flashy 10 oz strip which weighs in at 8 oz. Wrapped in bacon of course, tenderized with a silver hammer.

    Comment by g2design — January 19, 2015 @ 4:13 pm

  8. And some nice love from Josh. This makes me smile.

    Comment by g2design — January 19, 2015 @ 5:10 pm

  9. Just noticed the name in p-1 Are they at the Bucket or the Duckey? It matters– a loved one tends bar at a place called Lucky’s, which we call Sucky’s. I think it hit me because Bobby Howry had not struck me as a Bucket regular.

    Comment by vaganova — January 19, 2015 @ 5:45 pm

  10. I’m curious why when a Bobby Howry or a Doyle Dane or a Knox Foley shows up, nobody ever says “Oh, shut up” and walks away.

    Comment by vaganova — January 19, 2015 @ 5:52 pm

  11. There’s a Duckey? Jeez I have so much to learn… The World o’ Gil is like an onion. Or an Ogre. Or a parfait.

    Comment by g2design — January 19, 2015 @ 6:07 pm

  12. I, for one, must confess a cruel curiosity as to just how atrociously this aspect of the plot plays out.

    @robmize2013 if you want to do Tuesday’s, feel free to go for it. If not, it might be a late post from me tomorrow.

    Comment by timbuys — January 19, 2015 @ 11:21 pm

  13. […] to them. This used to be called “free publicity” but now it’s called “establishing their brand.” Still, had Kenzie not name-dropped Max, Marjie would never have contacted him, […]

    Pingback by Pow! Right in the All-Conference! | This Week in Milford — March 5, 2016 @ 7:36 am

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