This Week in Milford

May 18, 2019

Not This “Branding” Crap Again!


Okay, so for s & g’s I searched on spirit buttons and 39 cents per seems like a fair deal. The catch is you gotta buy ’em in bulk, at volumes that would ensure every Milford student and their family could have a button with buttons left to spare. The TCFS movement has become less about celebrating softball players’ extracurriculars and more about being cliquish and excluding the one girl on the softball team who cares more about playing softball than the rest of them.

Nancy is perfectly cool with that as she sees being TCFS as a “brand,” a thing that seems to be a thing with kids in Milford (or with a senior citizen who seems to think that branding is a thing with kids). Molly Hatchet seems to have an inkling about that as she and Nancy get brain freezes sucking down their Blastos while they sit on the hood of a… a…  an impossibly drawn clown car with about five planes of perspective and no room for an engine, wheels or passengers.

Added a Swifti Mart tag as I’m surprised we haven’t done that already.


  1. I think Nancy definitely has a Nutboy and she has something in a can. I’ll guess Sioux City Sarsaparilla. She’s too cool for Blasto.

    Comment by nedryerson — May 18, 2019 @ 2:25 pm

  2. To follow yesterdays theme – yes, these girls look 25, and huge. But with the looks Molly is giving Nancy, this date is just getting started.

    Comment by Downpuppy (@Downpuppy) — May 18, 2019 @ 2:49 pm

  3. Isn’t softball already an extracurricular activity? What’s the big deal about players having other interests besides softball? Apparently in Milfotd that is extraordinary.

    Comment by Bobby Joe — May 18, 2019 @ 2:54 pm

  4. About “brand.” That term keeps coming up in Mfnrd in ways it does noplace else. I remember True Standish’s father objecting to the uniform number Gil assigned to True, saying his number from his former school was “his brand.” Standish Sr eventually recognized that Gil was handling things right, and defended him when rival towns accused him of improperly enticing True to play for Mfnrd, but I do still remember how stupid that reference to “brand” sounded at the time. I remember the term also came up when the idiot boy marketer messed up the Irish exchange student by “managing his image.”

    Comment by vaganova — May 18, 2019 @ 3:56 pm

  5. So, 50 x 0.39 = $19.50. Guess print shop boy has to make a shitload of buttons just to keep the lights on at that rate, even if his cost is 0.01 per unit

    Comment by franku2016 — May 18, 2019 @ 4:54 pm

  6. There was a guy in Illinois several years ago who had his QB son transfer to a rival HS because his current school didn’t know how to use him. Dad thought he was hotter shit than the kid and later got life without parole for killing his wife so he could date his lady friends with impunity

    Comment by franku2016 — May 18, 2019 @ 4:59 pm

  7. It seems Rubin wants to get fired. Can he ? Hey, that was a Seinfeld episode. George wore Babe Ruth’s actual jersey when George worked for the Yankees. Spilled something on the jersey. Couldn’t get fired.
    By the way. Spell correct tries to change my name to Jive Ham. Good stuff!

    Comment by Jive Turkey — May 18, 2019 @ 5:58 pm

  8. Concern about cheapening the brand would first require some hint of clarity about what the hell, exactly, the brand is.

    Comment by jvwalt — May 19, 2019 @ 8:48 am

  9. […] those. Molly Hatcher got them for 39 cents each. Such a deal. At first it was a fun thing, like a Barbra Streisand marathon. Then the girls had the […]

    Pingback by Coffee Talk with Linda… Carr? | This Week in Milford — June 8, 2019 @ 9:34 am

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